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Grow & Glow Career

Why Should You Build A Personal Brand?

Whether you are a small business owner, an aspiring influencer, or just looking for a way to make your work stand out from the crowd, a personal brand can be a great addition to your career toolkit.


Despite many common misconceptions, you don’t need a huge platform or lots of cash to create your personal brand. It is actually easier than you may have thought.


Sounds interesting right? Read on to discover just why you should build a personal brand and how it can help take you to the next level.


Build your personal brand written in a note book a coffee in a mug cellphone pen and eyeglasses background

 


What Is A Personal Brand?


Man thinking hard in a yellow orange background

In the simplest terms, a personal brand is the telling of your story. It is the way that you represent yourself, your skills, and your abilities, and the way that you are perceived by the rest of the world.


Building your personal brand ensures that you are presenting yourself in the best possible light, and can offer numerous advantages for your career.



Why Should You Build A Personal Brand?


Building a personal brand can come with a range of advantages, including:


Stand Out In A Crowded Industry

If you are in a niche or industry that is popular and competitive, having a strong, distinctive, and recognizable personal brand can really work in your favor and help you to stand out for all the right reasons. It also marks you out as professional and keen, and this can be a real advantage.


Building a brand helps your audience know what you can do, and shows that you have the business prowess to help them.


Build Networking Opportunities


Woman walking outdoor in a sunrise

Try to use your lunch break to get moving, even if this is a short walk around the block. You can find a wealth of workout and fitness videos online, so why not download a quick HIIT workout for your lunch hour?


If you are tempted to skip your workout, get into the habit of scheduling it into your diary, just as you would a meeting. This will make it harder to ignore!


Join A Club

Another great option is to find a local club for a sport or activity that you are interested in and contact them about joining up. These events usually occur in the evenings, after work, and the commitment of a team is likely to keep you motivated.


This can also be a great way to meet people and combat the loneliness that can come with working from home.


Avoid The Snacks


Woman in front of a laptop having  a snack while working at home

A major obstacle to a healthy lifestyle when working from home can be the proximity to snacks - they are harder to avoid when you are not in the office. Try swapping out calorie-heavy, sugary snacks for healthier nuts, ensuring that you are still having something healthy when you stress-eat.


Remember: everything is okay in moderation - it is okay to have a treat now and then but avoid this every day!


Final Thoughts

Working from home doesn’t mean that you have to let your health, fitness, and well-being slide. All you need is a little determination and creativity and you will be fighting fit in no time!








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